Tom Cruise's new "official" Web site is presented as a 25-year-anniversary celebration of the release of "Risky Business," but it actually seems like a meticulously engineered attempt to reclaim the once-formidable Cruise persona violently deflated by Web 2.0 caprice. As you may recall, Tom's couch jumping incident on "Oprah" three years ago became a watershed moment that invited the masses to declare open season on the once untouchable mega star. Talking smack about Brook Shields' postpartum depression was one thing. But the "Oprah" exhibition suggested a personality ripe for a good old fashioned public shamin'.
Couch jumping made it cool for a water-gun wielding fan to squirt Tom at the "War of the Worlds" U.K. premiere. It inspired a "South Park" skewering in an episode that questioned the star's sexuality and belief system. And even though Tom's been a known member of the controversial organization, it wasn't until then that someone leaked those odd Tom Cruise-adoring Scientology videos, as memorably parodied by Jerry O'Connell. Msnbc.com wants to know what you think. Can a slick Web site restore Tom's Internet honor? Or will it only add fuel to the fire?

